Birim maliyeti düşürmeye çalışırken yükseltmek istemeyiz, değil mi?

Paradigmamızı değiştirelim mi?

Corona Virüslü günler!!

Gönüllü karantina istendiğinde elimizde ihracat işleri olduğu için evdekileri evde bıraktım ama ben işe devam ettim. Arabayla gidip geliyordum, iş yerimde temizlik ve hijyen oldukça özenliydi. Çevremdekilerde hiç bir belirti yoktu, işimizi yürütmeye gayret ediyorduk. Dün itibariyle aciller bir noktaya gelince ben de toplu taşımayla eve döndüm, artık karantinadayım...

Arabayla seyahat ederken ilk önce trafiğin azaldığını hissediyorsunuz. Çekmeköy - Yenibosna ikinci köprü güzergahında 07:00-08:30 yani bir buçuk saatte giderdim, Perşembe günü 30 dakikada gidince ürperdim. Beni Yeşilyurt Marmaray İstasyonuna bıraktılar. Taksi durağında araçlar birikmiş, içeride çıt yok, televizyonda haber kanalı açık, dışarıda bir kaç tavuk :) Ortalık boş.

İstasyona indim, yürüyen merdivende bir yere dokunmamaya gayret ettim, yüzümde maske var, berem kafamda, elimde eldiven maalesef yok, tedbirsizlik etmişim. Kimseye yaklaşmıyorum, onlar da yaklaşmıyor. Turnikelerde aralıklı durup sabırla sıramızı bekliyoruz. Perona çıktığımda tek tük insan var. Netflix salgın filmlerinden birinde oyuncuymuşum gibi hissediyorum. Ürperiyorum.
Seferler 15 dakikada bire seyreltilmiş. Peronda ve vagon içinde sürekli uyarı anonsu var.

Tren geliyor, biniyorum, saat 16:30 gibi, ayakta kimse yok, aralıklarla oturuyoruz. Herkes çantasını yanındaki koltuğa koyarak yanının boş kalmasını garanti etmeye çalışıyor. Gerçekten ses yok, kimse konuşmuyor. Sirkeci'de bile trende ayakta yolcu yok, Üsküdar' da iniyorum. Çekmeköy metrosuna aktaracağım.

Üsküdar meydanı hiç bu kadar boş görmedim. İlk defa Corona' yı hafife aldığımı düşünüyorum, acaba yeterince tedbirli davrandım mı? Acaba eve mikrop taşıdım mı? Geriliyorum, metroya iniyorum. Merdivende herkes arkasına dönüp yeterince boşluk var mı diye kontrol ediyor. Çekmeköy metrosu da sakin, sessiz.

Bu virüsü gezegenin artan nüfus - kirlenme - küresel ısınma gibi konularda orjinal bir reaksiyonu gibi görüyorum. 

Darwin' in Doğal Seleksiyon kavramına uygun olarak insan türü için bir nüfus düzenlemesi hissi veriyor. 

Öncelikle çok kolay ve hızla bulaşıyor, hepimize gelmesi olasıdır. Ancak ekonomik gücü yerinde olanlar evlere kapanıp bu etkiyi geciktirebilir, çalışmak zorunda olan yevmiyeciler, taksiciler, esnaflar, işçiler kanımca daha büyük risk altındalar. 

Hastalığın öldürücülüğü düşük, %4 gibi söyleniyor, yani hepimizi test edecek, zayıf olanları eleyecek... Yaşlılar ve kronik hastalar için risk daha fazla. Elbette dramatik ama bu vakalar gerçekleşirken sosyal güvenlik ve sağlık sistemlerinin üzerindeki yük azalacak, miras yoluyla kısmi bir servet transferi yaşanacaktır. 

Dahası gençlerde öldürücü olmasa bile yüksek ateş yapıyor ve bu da kısırlık riskini doğuruyor. Yani nüfusun artışı da kısmen önleniyor.  

Afrika kıtasından neredeyse hiç bir geri bildirim yok, yüksek nüfuslu Çin - Hindistan - Bangladeş - vb ikinci belki üçüncü dalgayı görebilir.


Hayatın yavaşlamasıyla birlikte hava kalitesi iyileşti, ısınma belirtileri azalıyor, UNSDG 17 hedef için de pozitif yansıma görünüyor. 

Yeni dünya düzeninde ekonomik - savunma - din - mezhep gibi paydalarda bir araya gelmek artık eskisi kadar olası değil bence.. AB, BM, NAFTA, Arap Birliği, ... hepsi anlamını yitiriyor. Bundan sonraki ortak payda yaşanılabilir yerler olacak, sınırlı sayıda yer için tekrar silahlanma - soğuk savaş şartları doğacak sanıyorum.

amazon highlights: Fashion FWD / Madeline Niebanck / 2018

Change, speed, and innovation are now the name of the game. According to the State of Fashion 2018 report by BoF & McKinsey, 66 percent of millennials around the world are willing to spend more on sustainable fashion. It is time brands listen to their millennial customers demanding more sustainable options, without sacrificing quality and affordability.

Reformation is a sustainable women’s clothing and accessories company that practices complete transparency, posting their CO2 and waste savings on their website. For every product! Millennials care a lot about sustainable fashion, even willingly choosing to switch loyalty from brands that don’t promote sustainable production to more ethical options.

Part of the problem could be that there is not enough product availability and effective marketing to cater toward this demographic’s needs. While millennial consumers state an interest in sustainable brands, the reality is that few labels promote ethical production. A few are: • Patagonia • Everlane • Reformation

Natalie Massenet

Natalie Massenet, the serial fashion-preneur who founded luxury ecommerce site, Net-a-Porter, launched a venture capital firm focusing on the intersection of technology and retail in direct-to-consumer, consumer fashion startups. It could just be that the brands best able to balance newness with affordability and sustainability will experience the most success.

Sustainability is just a piece of the puzzle, and it won’t even matter unless brands also meet consumers’ price point while demonstrating product uniqueness. For consumers to care, brands must take an all-in approach. Instead of lengthy reports hidden in a brand’s website, the focus should be on making sustainability information quick, easy, and digestible.

Fast fashion is just so, well, easy. A 2016 report by McKinsey revealed that nearly three-fifths of all clothing ends up in incinerators or landfills within a year of being made. So although today’s consumers value sustainability, the reality is that most clothing is not made to last and ends up in the garbage.

Reformation

Reformation’s online shopping tool, RefScale, shows consumers how much waste they will contribute in buying a Reformation product versus a less-sustainable option like a cotton t-shirt. With millennial consumption expected to rise to 45 percent of the global luxury goods market by 2025, our days of ownership may be over.17 “I think a huge portion of what we wear in the future is going to be comprised of things we don’t own forever,” says founder and chief executive Jennifer Hyman, of Rent the Runway.

Companies are starting to learn that their customers value having more options through renting over ownership. Hyman claims that consumers would rather have limited access to designer goods for the price of one article of clothing at Zara. Consuming sustainably and with purpose is fashion’s new frontier.

Elizabeth St. John

Liz makes accessories, hand-made flowers, and details for other gowns with her extra material. Elizabeth St. John does not print catalogs and runs her atelier entirely on wind power. Textile dyeing is the second largest polluter after agriculture. The obsession with immediate access to fashion promotes a throwaway culture, shortening the lifespan of clothing.

Stella McCartney, for instance, has been an avid supporter of sustainable fashion throughout her career. Circularity in the fashion industry refers to the reuse of materials, discouraging the typical production and waste cycle of clothing. According to a 2017 study by the Ellen MacArthur Foundation, fifty-three million tons of clothing are produced globally each year, of which 87 percent is ultimately either incinerated or dumped in landfills.

At the 2017 Copenhagen Fashion Summit, fashion brands made a commitment to employ a completely circular fashion system by 2020.23 Together, all of the brands that push for a more sustainable fashion cycle account for 12 percent of the global apparel market, according to the Global Fashion Agenda.

H&M was one of the first brands in 2012 to institute a global clothing collection initiative, and since 2015, H&M has offered grants to companies and startups with the most innovative ideas in closed-loop textiles. The problem of overconsumption in clothing has grown to be massive and must be tackled, and soon.

Technology

AI Chatbots and the Rise of the See-Now-Buy-Now Model

Advancements in Wearable Tech

3-D printing

Biofabricated Leathers

Solidarity for a Cause—Authentic Brand Messaging

Today’s consumer wants more than just a product.

• Young fashion innovators and consumers gaining influence and demanding their voices be heard

• Increasing irrelevance of the traditional fashion trend cycle—consumers continue to gravitate toward clothes that can be worn in any season.

Young Innovators

• The shift toward increasingly younger entrepreneurs as major innovators in fashion—younger people have the pulse on street culture and the most relevant trends.

• Fashion labels shifting focus from exclusive product promotion to an inclusive and integrated retail experience for customers

Past influence on New Trends

• An athleisure revolution rooted in a nostalgic nod to the past

• More brands looking to past trends for tomorrow’s fashion inspiration

• Increasing relevance of current events and pop culture in forecasting trends

Diversity

• A continued shift to a more inclusive fashion

• Emergence of more designers and models of color into positions of power in fashion

• More brands channeling the influence of youth culture into clothing

• A move away from a tokenistic approach to diversity in fashion and a push for more diverse and inclusive appointments

• A continued spike in streetwear culture, sparked by today’s youth

• Mix of luxury with streetwear, further pushing the boundaries on what constitutes high fashion

• Heightened visibility of people of color in all aspects of the fashion industry

• Fashion embracing diversity in beauty and clothing lines

Accessible Fashion

Sinéad says “one of the challenges of fashion is that it is notoriously hierarchical, and it profits from exclusivity. In order for the disabled market to be relevant and to have their voices validated, there must be power sharing.

• Millennial push for more realistic and relatable faces in fashion

• Movement embracing size inclusivity

• Increased activism and raised awareness around the issues of those typically left out of the fashion conversation If we don’t begin to create fashion that is more inclusive and available for people of all abilities, we will be leaving out a large portion of the population from the conversation.

• Increased integration of retail experience for adaptable fashion

• Consumer call to action addressing the needs of underrepresented groups and urging companies to pay attention to their unique needs

The Changing Face of Leadership

• New innovations on social media channels like Instagram revolutionizing fashion imagery and how consumers engage with this content

• The push for a more inclusive social media experience to attract and retain the interest of new customers

• Products packaged and branded with a message to capture consumer interest

• Inclusivity encompassing more people from varied backgrounds in positions of power

Shifting Beauty Standards

• Flourishing body positive movement to embrace people of all looks and sizes

• Shifting beauty standards to an appreciation for individuality

Fashion as Empowerment

• Consumer shift to interest in products created from passion instead of following trends

• Increasing representation in fashion and models like Halima Aden setting a powerful example for girls everywhere

• More women getting involved in fashion, using it as an outlet to share their creativity

• Boosting self-esteem for women through fashion is a major focus.

Brand Personalization

• Customization of brand experience transforming consumer expectations and raising the bar for brand experience integration

• The importance of strong customer service in brand success

• More brands embracing personalization to appeal to younger consumers

amazon highlights: Think Big and Grow Rich / Will Edwards / 2016

Principle of Honesty: to be open, honest and truthful in all your dealings.

Principle of Integrity: to endeavour to do what you think is right.

Principle of Loyalty: to stick by your friends and associates through thick and thin.

Principle of Fairness: to be even-handed and just in all your dealings.

Principle of Respect: to have appropriate regard for other people.

Principle of Accountability: to accept personal responsibility for your own life.

natural law is something that operates all the time and is always predictable. Just like the law of gravity, it is something that you cannot disobey.

a principle is something that you don’t have to obey. Sure, if you don’t, you have to suffer the consequences, that’s true. But, of course, you could choose to not obey the principle of honesty, for example.

The Law of Cause and Effect like causes always produce like effects.

The Law of Attraction we attract people and opportunity as a product of who we are, and how we behave. Usually stated as: like attracts like; meaning that, if you think positive thoughts, positive things generally turn up. Negative thoughts produce their counterparts too.

The Law of Karma (Sowing & Reaping) This idea is to be found in many religions. It is that you reap what you sow or, in more everyday language: what goes around, comes around.

The Law of Abundance (Increasing Returns) You may be familiar with the law of diminishing returns. Think about how easy it is to lose the first few pounds when you are dieting and how difficult it is to lose the last few – that’s the law of diminishing returns in action. But in success literature we encounter the opposite i.e. that success breeds success. As you become more successful, your results compound and they are become much easier to sustain – and that is the Law of Abundance.

you must always provide “more in use-value than you receive in cash-value” for each and every transaction in which you deal. This effectively means that you must be in some kind of business, in order to transact, and that you must ensure that the other party involved in each transaction always gets a good deal. This approach ensures that you will get repeat clients or customers and that word of your service or products will naturally spread as they tell other people about you.

The word Enneagram literally means model of nine.

Type 1 – Perfectionist/Reformer

Type #2 – The Helper/Giver

Type 3 - Performer

Type 4 – The Romantic/Individualist

Type 5 - Observer

Type 6 – Trooper/Guardian

Type 7 – Epicure/Dreamer

Type 8 – The Challenger/Boss

Type 9 – The Peacemaker/Mediator

Personality Attributes - Self Confidence - Positive - Optimistic - Amiable - Goal-Focussed - Committed to Excellence - Self Motivated

Three Principles of Money Mastery

First, you should always spend less than you earn.

Second, understand the difference between investments and liabilities and realign your spending, as far as it is reasonable, with the principle of purchasing investments.

Third, work on continually increasing your earning capacity

There are certain natural laws and principles that pertain to the achievement of success in life. The difference between a law and a principle is that you cannot disobey a law, whereas you can choose to disobey a principle, though, of course, you would also have to deal with the consequences of doing so.

Attraction (the Law of Attraction) is an important natural law and that means that it cannot be disobeyed. But unless you have been deliberately focussing your mind on the future you want to create, you will probably have so far been missing all the right connections. The way to correct this is to begin immediately to construct a detailed picture of the future state that you would like to become your reality. This will set to work subconscious processes that will operate to guide you toward success. You must also include, within your imagined future, specific goals that you can work on achieving, which are, essentially, steps along the way to the fulfilment of the big picture.

You can think of this as having two types of goals: outcome goals and performance goals. The six-figure income is an example of an outcome goal; the number of books I need to write is an example of a performance goal. You need to include both types of goal within your future picture.

The key to operating a successful business is to offer solutions to other people’s problems and to do so in such a way that the customer feels they have received a good deal.

You must stay committed to taking consistent action, making continuous strides toward your goal, whether it is the creation of your business or some other worthy goal, until it is finally achieved - this is the Law of Cause and Effect in action in which you are continually operating on the causes of success.

Remember that Rome was not built in a day and that any worthy goal you set for yourself is bound to take time and effort to achieve.

As you move forward, your results will compound i.e. success will become easier and easier – this is the Law of Abundance in operation in which success breeds success.

amazon highlights: The 7 Keys to Success / Will Edwards / 2017

 1. Commitment

 2. An Open Mind

 3. Persistence

 4. Flexibility

 5. Faith

 6. Thankfulness

 7. Passion

Commitment: It is the act of binding yourself, intellectually or emotionally, to a definite course of action. To live a truly successful life, you do need to first have a dream. To succeed, you must have a dream, or you may prefer to call it a vision, and you must completely commit yourself to its ultimate fulfilment - that is the essence of the mental creation. It requires you to take actions that are congruent with your wishes in order to translate them into reality, but the first step is to have that dream - your own dream, not anyone else's ideas about what is best for you in life - and then absolutely commit yourself to its achievement.

Openness: characterized by an attitude of ready accessibility about one's actions or purposes Receptiveness: willingness or readiness to receive - especially impressions or ideas. When you carry your own dream within, you too will be able to touch the hearts and minds of the people around you in much the same way and it is a truly wonderful and uplifting experience when you find out for yourself that the universe does indeed help you to achieve your goal.

Persistence: refusing to give up, especially when faced with opposition or difficulty; continuing firmly or steadily Persistence: the act of continually pursuing something in spite of obstacles. “you are braver than you believe, stronger than you seem, and smarter than you think.” Translating your dream into a plan and then constantly taking actions, each and every day, that move you in the direction of your goal is what will get you there in the end. No matter how big you are aiming, you can succeed if you keep your destination in mind and then continually take actions that move you toward the goal. When you meet an obstacle, as you inevitably will, persistence determines what you will do; whether you will give up or keep going. Persistence is what gets you back on your feet, dusted down and ready to go again.

Flexibility: the quality of being adaptable Flexibility: a measure of the ability to respond to changes in demand "If you always do what you've always done, you'll always get what you've always got." If you really want success, in whatever field of endeavour you are pursuing, you can have it - yes you can! But you need to be prepared to work for it - to do whatever it takes. Finding out and then doing whatever it takes, is the quality of flexibility.

Faith: acceptance of principles which are not necessarily demonstrable Faith: strong belief in something without proof or evidence. It is truly amazing what you can do when you believe in your own ability. That's why you need faith - a deep down, dogged belief that, regardless of the evidence, you are going to make it! You are going to achieve what you have set out to accomplish. You are going to make a difference in this life.

Thankfulness: a virtue and a dynamic - activates the Law of Attraction Gratitude: a positive emotion involving a feeling of indebtedness If you can learn to make gratitude a part of the way you live your life, you will be simply amazed at how the attitude of the people around you will change too.

Passion: strong, enthusiastic devotion to a cause, ideal, or goal Passion: your heart's one true desire or the deepest desire of your heart  ‘show me a person who has never failed and I will show you someone who has never tried!’ God is much bigger than religion and he is in the business of personal transformation.

amazon highlights: From Syptoms To Causes / Thorsteinn Siglaugsson / 2020

What distinguishes the Logical Thinking Process from most problem-solving and strategy formulation methodologies is its focus on rigorous cause-effect analysis, based on sufficiency and necessity logic, at all stages of the analysis. It leads us from the definition of the goal we wish to achieve, provides us with a rigid process to identify the roots of the undesirable effects we experience and expose the faulty assumptions and conflicts that often explain the existence of the root causes.

Logical Thinking Process is actually a very strong framework to enhance collaboration and improve communication. Deciphering the causality, unearthing false assumptions and removing the conflicts behind false paradigms; this is what the Logical Thinking Process helps us to do.

Using the Goal Tree to define the goal we strive for and what is necessary to reach it. The problem is a gap between what I want and what I have. We do this by instinct – there is a problem – we try to solve it. But the issue with this common approach is that we keep fixing the effects, not the causes, and often we don‘t really know if the solutions will work, we tend to skip the analysis and take shortcuts, very often without really knowing if they will work, let alone that they will address the real causes.

The Goal Tree is used to define the ultimate goal we want to achieve, define what critical success factors must be in place to reach the goal, and which necessary conditions must be fulfilled to achieve them. Goal Tree is demanding. The first challenge is to define the goal. Secondly almost everyone will at first have trouble with following the necessity logic of the Goal Tree. Using sufficiency logic to find the root of the problem.

We use the term undesirable effects for the issues. Why? Because very often, what we call problems, are not really the true problems. They are rather consequences of some underlying causes, which are the real problems: But often, a surprising proportion of the undesirable effects will have the same root cause. As long as a cause remains, we will not eliminate the undesirable effects it causes.

How to use a Conflict Resolution Diagram to structure and solve an underlying conflict

we must remember it is not enough for the assumptions to be factually true. They must also necessarily lead to the prerequisite. In other words, for the cause-effect relationship to be valid, it must be valid that only this tree can provide the shelter needed, and that no other tree can possibly be beautiful. An injection is an idea for a solution that solves the conflict. Distinguish between needs and wants. We want to have the tree, but it is the requirements that state our real needs.

Using a Future Reality Tree and a Prerequisite Tree to map the way forward

When constructing a Future Reality Tree, it is important to look for any negative effects that might be caused by the solution. The purpose of the Prerequisite Tree is to construct a step-by-step implementation plan for a part of the Future Reality Tree and unveil and handle the obstacles that are in the way.