These are steps to launch and market a product.
There is nothing related with creativity.
These steps are all known to any experienced employee, nothing new.
Anyway I have followed the "checklist" for my new product and realized that I did all already.
Author himself admitted in the book that "just changing the title is enough to create a totaly new market for the same material".
He did for sure, that is why content is irrelevant with the title.