amazon review: The Creativity Checklist / Tim Castleman / 2014

			The Creativity Checklist: The 11 Step System That Instantly Pulls Million Dollar Ideas Out Of Your Head
misleading title, November 21, 2014 These are steps to launch and market a product. There is nothing related with creativity. These steps are all known to any experienced employee, nothing new. Anyway I have followed the "checklist" for my new product and realized that I did all already. Author himself admitted in the book that "just changing the title is enough to create a totaly new market for the same material". He did for sure, that is why content is irrelevant with the title.