Surrogate : More than a movie, real life and virtual shadows are hand in hand..,
This review is from: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One (Kindle Edition)
I love the book. Conversational style, easy to read, pumping curiosity of "what else can be?" and even satisfying it with "aha moments".
I have found a very rigorous research behind the stage, details conveyed reasonably with some evidience only.
It is brought me several times "put it aside, list your inspirations, go back to factory, share with colleauges, now!" deja-vu.
GRAVITY : Geography - Resistance - Adjacency - Vicinity - Isolation - Topography - Y :) acronym is very rememberable.
I have understood that having ecommerce is very well beyond having a website or having somebody to run a website&social media for me.