Quality is not enough to survive a company....,
Current quality approaches have been presented shortly.
It keeps telling that "to improve your company you need to invest on quality".
Unfortunately without bottom line positive results "quality can not pay your worker's salaries"
There are companies which has either given up quality efforts or bankrupted just after receiving Malcom Bridge Award.
What matters is not quality but constraint! In some cases constraint = quality and these are the moments of victory for Quality Gurus!...
I suggest Theory of Constarints literature before Quality...