A strong complement to Blue Ocean Strategy, compatible with TOC Viable Vision,
This review is from: Difference: The one-page method for reimagining your business and reinventing your marketing (Kindle Edition)
A very good marketing, actualy start-up guide. Start with WHY? then WHO? then HOW? and you could win..
Being completely different is a way to create your Blue Ocean Strategy. This is well aligned with TOC Viable Vision, Mafia Offer.
One page resolution of your brilliant idea is a good test to see whether it is a good business opportunity..
In a digital age we need to be social in a real way. We do have friends in Facebook, LinkedIn and we do not know our neighbour as the author says..