Core of TOC Viable Vision,
This review is from: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (Kindle Edition)
I was studying on Theory Of constraints. In a video of E.M. Goldratt I have noticed that he is surely suggesting to read this book to understand Viable Vision concept comprehendly. I have found the book on my kindle, read and amazed. It is truly related with Viable vision Red curve and Green curve. It is the core of TOC Mafia Offer which sayas "solve a SIGNIFICANT need of a customer and to the extend that NO OTHER COMPETITOR CAN in short term".
In the book you will see good examples and bad examples. There is a good one almost after dozens of bad ones. Why ? Goldratt says the key is SIGNIFICANT need. Poor examples have solved a need of a customer which is important in their eyes, not customer's. So the result is not attractive.
Another point is the strenth of the solution, if it is easy to imitate (eg. lowering price) surely competitors will follow you very soon. If your solution covers a paradigm shift then you will probably have a minimum of ten years to prosper without disturbing competition.
There are ways of implementation presented in the book which are really guiding.
I definitely suggest to read for every desicion maker in any "wishing to grow" organization. Moreover I believe this is a must read for any new entreprenaur.