22 Kasım 2014 Cumartesi

amazon review: The Creativity Checklist / Tim Castleman / 2014


The Creativity Checklist: The 11 Step System That Instantly Pulls Million Dollar Ideas Out Of Your Head
The Creativity Checklist: The 11 Step System That Instantly Pulls Million Dollar Ideas Out Of Your Head


1.0 out of 5 stars misleading titleNovember 21, 2014
These are steps to launch and market a product.
There is nothing related with creativity.
These steps are all known to any experienced employee, nothing new.
Anyway I have followed the "checklist" for my new product and realized that I did all already.

Author himself admitted in the book that "just changing the title is enough to create a totaly new market for the same material".
He did for sure, that is why content is irrelevant with the title.

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